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FUBON GUARDIANS App

INTRODUCTION
Established in 2016, the Fubon Guardians joined the Chinese
Professional Baseball League (CPBL), demonstrating a strong
commitment to the development of Taiwanese baseball. In 2019, the
team launched the league's first official team-exclusive app,
creating a digital platform that provides real-time game scores
and updates, while also enhancing fan engagement through a
gamified points system.
After more than five years of operation and extensive
fan feedback, the app is set for a major revamp in 2025. This
upgrade will feature a comprehensive UI/UX redesign, including
improvements to information architecture, streamlined user flows,
enhanced visual design, and technical upgrades. The goal is to
deliver a smoother onboarding experience for new fans, while also
providing deeper features to meet the expectations of long-time
supporters. Ultimately, the revamped app aims to boost user
retention and strengthen the unique game-watching culture that
connects Fubon Guardians fans through interactive gameplay.
CLIENT
富邦育樂股份有限公司
Fubon Sports &
Entertainment Co., Ltd.
OUTPUTS
Planning / Wireframing / UX Design / UI Design / App Development
Release Year
2025






