Description
活動主要目的針對未使用過KOKO的大學生，使其了解優惠與功能、並促使其申辦數位帳戶、增加品牌的能見度，讓KOKO在校園間增加討論話題。我們以成就用戶偉大的小事的核心價值、於生活中實踐由你主宰每分每秒放大未來生活價值，讓KOKO放大你的KOKO，因此發想了「KOKO放大術」這個企劃。希望能讓用戶打開眼界，看到更大的世界，透過KOKO：放大你的夢想、放大你的時間、放大你的交友圈！
KOKO-Magnify is aim to promote the KOKO digital account to those college students who have not has one. Through the offline activities, KOKO the brand is more able to increase the account application rate and the brand awareness. KOKO-Magnify is come from the value of maginifing every penny in our pocket. We take the core value of achieving the great little things of users, and practice in life that you dominate the future life value every minute and every second, and let KOKO amplify your KOKO. Enlarge your dreams, enlarge your time, and enlarge your friends circle!
Credits
Execute/ Yuting
Design/ Jaintsz, Chenyu
Develope/ Ray, Johnny
KOKO
Campus
Campaign Below the Line
